Live at ISPO 2013
The adidas team was of course happy to accept the prize at the official award ceremony on the first night of the OutDoor fair, where they were pictured on stage together with the management from the Yeh Group, adidas Group DryDye fabric supplier based in Thailand.
“This t-shirt is actually quite special. On the one side the use of DryDye technology ensures high water savings in the dyeing process, on the other side the special fabric we use – Cocona fabric – makes it a high performance shirt. Therefore, maximal performance, but made with less water,” adidas said.